The 5 Most Important Elements of Brochure Design

Brochures are intended to promote your business and its associated services in the best way possible. This is why it is critical to take into account the most important design elements ahead of ordering your print materials. Let us examine five professional suggestions as well as the benefits of each design element.

1. The Proper Format

Formatting is critical in terms of brochure design, as this will present the reader with a visual “road map”. Much like a standalone website, a brochure should have a clear and uniform structure in order to avoid clutter. This is why it is always a good idea to create a rough draft format before submitting the final print for publication.

2. Cover Design

This is arguably the most important point, as the cover will ultimately determine whether or not the user reads the internal contents. Therefore, the associated material should “lift” off of the page. Some common features within a cover design include the name of the company, basic contact details, bespoke branding, and any special offers that may be relevant.

3. The Appropriate Colours

Brochure design also involves choosing the most relevant colours for your needs. In the majority of cases, these tones will reflect the branding of your firm in order to create a sense of visual uniformity. However, there is a bit more than meets the eye in this respect.

Bold colours have been known to grab the attention of the reader, while more subdued hues could be better if you are looking to convey a sense of calm and assurance. Also, be certain that the colour scheme in question does not overwhelm the imagery or the textual content. It should instead be used as a complimentary element.

4. Physical Considerations

Functionality is equally important when tackling the concept of brochure design. Paper of heavier gauges is generally preferred, as it is more likely to resist tearing; particularly relevant if these brochures will be distributed to a large number of consumers. The binding is also vital in order to ensure that the brochures remain intact. Always remember that the physical design of the brochure will have an impact upon how your company is perceived.

5. A Call to Action

Finally, make certain that a clear call to action is included. This is critical within any marketing campaign and it is just as important when referring to professional brochure design. Here are some quick calls to action to consider:

– “Please call at your convenience to learn more.”
– “Email a representative directly to place an order.”
– “Do you have additional questions? If so, a customer service representative is always standing by.”

These are some of the most basic elements to take into account when designing eye-catching brochures. As always, a specialist at Reed Digital is always available if you are curious to learn more about the services that we have to offer.